Mastering the Digital Marketing Process

This 4-hour hands-on workshop is designed for small business owners and entrepreneurs ready to build (or refine) their full digital marketing strategy—from defining your audience and value proposition to developing a content plan, leveraging SEO, engaging through social media, and utilizing AI and automation tools to save time and increase impact.

Participants will be able to: · Gain knowledge and awareness of the complete digital marketing ecosystem and how strategy, content, SEO, social media, email, and AI work together. · Develop skills related to sales that create more opportunities and increase revenue · Implement strategies/tools for audience targeting, content creation, SEO, social media engagement, email nurturing, and AI-assisted marketing. · Improve business operations/performance through a customized 30-day digital marketing action plan with measurable weekly goals. · Other: Using AI tools to save time and increase marketing consistency and impact.