Understanding Marketing Analytics & ROI

Many business owners spend time and money on marketing without fully understanding what is actually working. This workshop is designed to help Louisiana small business owners better understand marketing analytics and use data to make more informed business decisions.

Participants will learn how to identify and interpret key performance metrics across social media, email marketing, and websites, including engagement, conversion rates, bounce rates, click-through rates, and more. The session will also introduce common analytics dashboards and reporting tools that can help businesses evaluate campaign performance and identify opportunities for improvement.

Rather than focusing on complicated data analysis, this workshop emphasizes practical ways small businesses can use marketing insights to improve results, adjust strategies, and make smarter marketing decisions over time.

Participants will leave with a stronger understanding of:

• Which marketing metrics matter most
• How to interpret basic analytics reports
• Ways to evaluate marketing performance across platforms
• How to use data to improve future marketing efforts
• Building a simple, data-informed improvement plan

This workshop is ideal for business owners who want to move beyond guesswork and gain a clearer understanding of how their marketing efforts support business growth.