Email Marketing That Gets Results

Email marketing remains one of the most effective ways for businesses to stay connected with customers, encourage repeat business, and build stronger relationships over time.

This workshop will help Louisiana small business owners understand how to build and improve their email marketing efforts using simple, approachable strategies. Participants will explore popular email marketing platforms, learn how to organize and segment subscriber lists, and discover best practices for creating emails that people actually want to open and read.

The session will also cover how to write stronger subject lines, structure email content effectively, include clear calls to action, and evaluate campaign performance using key metrics like open rates and click-through rates.

Participants will learn how to:

• Choose an email marketing platform that fits their business needs
• Build and manage a compliant subscriber list
• Create more effective marketing emails
• Understand basic email performance metrics
• Launch simple campaigns with greater confidence

This workshop is ideal for business owners who want to strengthen customer communication and make email marketing a more valuable part of their overall marketing strategy.