Using Social Media With Purpose

Social media can be a powerful tool for growing your business, but many business owners struggle to know where to focus their time and what to post consistently.

This workshop is designed to help Louisiana small business owners better understand today’s major social media platforms and how to use them strategically to support business goals. Participants will learn the differences between platforms like Facebook, Instagram, LinkedIn, TikTok, and X, and how each can help businesses increase visibility, connect with customers, and build stronger brand awareness.

The session will also cover how to set realistic marketing goals, plan content more effectively, and create a manageable posting schedule that supports long-term consistency without becoming overwhelming.

Participants will leave with a clearer understanding of:

• Which social media platforms best fit their business
• How to align content with business goals
• Ways to create a simple, sustainable posting plan
• Strategies for building a more intentional online presence

Whether you are new to social media marketing or looking to improve your current efforts, this workshop will help you approach social media with greater confidence and direction.