The Power of Presence - Why Online Matters

Your customers are online—even if you’re not. Join us for this hands-on session designed for Louisiana small business owners who want to strengthen their marketing strategy and make their business stand out.

We’ll demystify the digital marketing landscape and show you why your online brand matters more than ever in today’s competitive environment. You’ll gain practical insights into how your website, social media, and customer behavior all shape your reputation—and sales.

This session isn’t just theory. You’ll evaluate your current online presence with guided activities and leave with your own Personal Online Presence Scorecard to help you plan your next steps.

In this session, you will:

✅ Understand the digital marketing landscape in clear, practical terms

✅ Learn why your online brand is critical to attracting customers

✅ Explore how websites and social media influence buying decisions

✅ Review customer expectations and behavior in the digital age

✅ Complete an interactive assessment of your current online footprint

Whether you’re just getting started or ready to level up your marketing, this webinar will help you build a stronger, more confident online presence to grow your Louisiana business.