ULM Marketing Series 5: Understanding Marketing & Advertising Options

Thu 11:00 AM to 1:00 PM
Topic: Marketing and Sales

Join LSBDC and Great Minds Communication for our new marketing series! The last Thursday of each month will be a special workshop devoted to different marketing and branding topics with guest speaker, Renee Arrington, owner of Great Minds Communication. Our fifth and final series will beheld on July 28th. These workshops will be held virtually, and to receive the link to the zoom you MUST pre-register!

Series Five: Understanding Marketing & Advertising Options (July 28th, 11 am - 1 pm, via Zoom).

  • Media Buying

  • Do-It-Yourself Tactics

  • When to Outsource

  • Organic, Earned Media, and Paid Advertising

  • Questions & Answers

Objectives: The participants will identify the variety of media options available and defend an omnichannel approach. They will explore do-it-yourself tactics for organic reach and identify when to outsource marketing tactics in order to create the most cost efficient marketing strategy. The participants will differentiate between organic, paid, and earned media and how they are vital to marketing success.

Fee: No Cost

Phone: 318-342-1224


LSBDC at University of Louisiana Monroe: Main Office
Stubbs Hall
401 Bayou Drive Stubbs Hall, Room 217 Monroe, LA 71209