ULM Marketing Series 4: Marketing and Advertising Budget 101

Thu 11:00 AM to 1:00 PM
Topic: Marketing and Sales

Join LSBDC and Great Minds Communication for our new marketing series! The last Thursday of each month will be a special workshop devoted to different marketing and branding topics with guest speaker, Renee Arrington, owner of Great Minds Communication. Our fourth series will be held on June 30th. These workshops will be held virtually, and to receive the link to the zoom you MUST pre-register!

Series Four: Marketing and Advertising Budget 101 (June 30th, 11 am - 1 pm, via Zoom).

  • Industry Research

  • Determining Budget

  • Reach and Frequency

  • Benefit Cost Analysis

  • Questions & Answers

Objectives: The participants will analyze industry research on how much businesses should be spending on advertising and marketing efforts. Using the previous information to assess their own marketing strategies, they will discuss how to take advantage of digital marketing in today’s technological society. Participants will differentiate between reach and frequency and how those two statistics can determine how and where you market your business.

Fee: No Cost

Phone: 318-342-1224


LSBDC at University of Louisiana Monroe: Main Office
Stubbs Hall
401 Bayou Drive Stubbs Hall, Room 217 Monroe, LA 71209