ULM Marketing Series 4: Marketing and Advertising Budget 101
Join LSBDC and Great Minds Communication for our new marketing series! The last Thursday of each month will be a special workshop devoted to different marketing and branding topics with guest speaker, Renee Arrington, owner of Great Minds Communication. Our fourth series will be held on June 30th. These workshops will be held virtually, and to receive the link to the zoom you MUST pre-register!
: Marketing and Advertising Budget 101 (June 30th, 11 am - 1 pm, via Zoom).
Reach and Frequency
Benefit Cost Analysis
Questions & Answers
: The participants will analyze industry research on how much businesses should be spending on advertising and marketing efforts. Using the previous information to assess their own marketing strategies, they will discuss how to take advantage of digital marketing in today’s technological society. Participants will differentiate between reach and frequency and how those two statistics can determine how and where you market your business.
Fee: No Cost