Marketing 101: Basics to Grow Your Business

Join us for an interactive workshop designed for small business owners and entrepreneurs who want to understand the fundamentals of marketing and how to apply them for real growth. This session covers: **What is Market Research?** Learn how to identify your customers, analyze competitors, and use insights to make smarter decisions. **Primary vs. Secondary Research** Discover practical tools and resources, including **AI platforms like ChatGPT, Gemini, and Copilot**, to streamline your research. **Social Media Basics & Best Practices** Understand why social media matters and how to use it effectively without feeling overwhelmed. **Turning Strategy into Profit** Explore actionable steps to convert marketing plans into measurable results. **Who Should Attend:** Small business owners, startups, and anyone looking to strengthen their marketing strategy. **Takeaways:** * A clear roadmap for marketing success * Access to free tools and resources (LSBDC, SBA, LED) * Practical tips you can implement immediately

Speaker(s): Mary Beth Kojis, Business Consultant Louisiana Small Business Development Center University of Louisiana at Lafayette

Co-Sponsor(s):

Fee: No Cost