ActionBrand® Secrets: From Near-Death to a Multi-Billion Dollar Brand
Tired of marketing hype and branding that yields no results? Most businesses are stuck in the "branding trap," sabotaging growth. What if you could build a thriving brand with marketing that delivers measurable results? Mark Imperial, creator of ActionBrand® Marketing, shares one company’s remarkable transformation from near bankruptcy to a multi-billion dollar global brand and the DNA of its turnaround. Discover the ActionBrand Marketing system – the proven framework that grows your business into a loved brand. Learn to avoid costly traps, identify your brand DNA, and leverage direct response for cash flow and lasting impact.
Speaker(s): Mark Imperial is the ActionBrand® Marketing guy – and he's on a mission to end the war between branding and marketing. Seeing too many businesses struggle to connect the dots, Mark unified these two powerful forces into a single, sales-generating system, guiding thousands of business owners to predictable revenue and building unforgettable brands. Trained by direct response legend Dan S. Kennedy and veteran of experiential marketing for brands like Nintendo™, Pokémon™, and Under Armour™, Mark has seen what works (and what doesn't) firsthand. In This Is ActionBrand Marketing, he reveals how to build a brand as a byproduct of cash flow, not the other way around. A Chicago native (and former DJ for Walter Payton!), Mark lives in the suburbs with his beloved, Shannon and a new pug puppy named Gordon Whitefoot. Discover the ActionBrand® difference at MarkImperial.com and ActionBrandMarketing.com.
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