Media Relations In Acadiana

About the workshop: Learn how your business can profit from understanding the nuts and bolts of media and public relations — including traditional and social media. Jan Risher, a local newspaper columnist and owner of Shift Key, a content marketing and public relations agency, is an Acadiana media insider. Risher will help you understand what is required to create a winning press release for your organization, how to create digital content that tells customers your story and innovative tricks of the trade to communicate more effectively. She'll also help you understand the process of editorial story selection and give strategic pointers on how to get your business, organization or event covered by traditional media. Learn: - the basics of creating a content calendar for your organization - tips to improve your digital photography skills - about a variety of apps to help reach your clients more effectively - SEO fundamentals. - five essentials of creating a winning press release. Plus: - Create a winning press release before you leave the workshop. - Experience an assignment editor's dilemma — and walk away with a deeper understanding of how to work with the media. - Hone your news judgement. - Meet and network with other professionals from the region.

Speaker(s): Jan Risher

Sign in begins at 1:00 PM

Fee: $ 25.00

Payments will be accepted day of event cash or check made payable to SBDC.