Small Business Marketing Accelerator Workshop Series (SEBD Training)

The Small Business Marketing Accelerator Workshop Series is an innovative workshop that will give small businesses marketing tips and fundamentals in the areas of business branding, digital presence and a strategic marketing plan. This program is designed for businesses that have been certified in the Small and Emerging Business Development (SEBD) Program through Louisiana Economic Development. Get SEBD Certified today, register now https://www.opportunitylouisiana.com/small-business/special-programs-for-small-business/small-and-emerging-business-development-program “Business Branding” - June 12, 2018 Decision makers as well as key marketing personnel must maintain fundamental values while embracing and displaying a mindset of innovation and influence to drive results within today’s marketplace. In this workshop you will learn relevant methods and key principles to develop a strong sustainable brand. We will discuss and work on crafting your customer avatar, content strategies, and much more. “Digital Presence” - June 19, 2018 Digital marketing is an integral part of promoting a business its products and/or services. We will be instructing business owners on strategies for effecting digital marketing, increasing general web and social media presence, and utilizing both paid and free advertising to engage customers and increase business. Attendees will gain knowledge of how to review and manage the analytics of their online presence, and will learn directly from a seasoned graphic designer the “dos and don’ts” of social media advertising and ways to create eye‐catching ads. “Strategic Marketing Plan” - June 26, 2018 Interactive workshop that includes crafting a 1 year calendar of events for your companies’ strategic marketing plan based on data to drive interaction and conversion. Learn what data to look for, where to look, what tools to use and how to interpret it.

Co-Sponsor(s): BJ Graphics, LLC

Materials and Handouts will be supplied. Laptops recommended.

Fee: $ 75.00

Payments can be made with checks or cash on the first day of training series.