Product Pricing

This workshop is recommended for individuals interested in Product Pricing. As a marketing mix element, pricing is very complicated. In determining the price that will be charged many factors must be considered. These factors include, but are not limited to: Cost structure, Degree of inter-relationship between products offered by the firm, Competitive factors, Psychological factors, Price sensitivity, Price elasticity, Demand curve, Supply curve, Product characteristics, Value added and Target Market. At the end of this workshop, you will have an understanding of the process of pricing products.

Fee: No Cost