Mastering the Digital Marketing Process: From Strategy to Engagement

Mastering the Digital Marketing Process: From Strategy to Engagement Workshop Description: Digital marketing is essential for small businesses looking to attract, engage, and convert customers online. This interactive two-hour workshop will walk business owners through the core steps of an effective digital marketing strategy, from building a strong foundation to creating engaging content and driving customer interaction. This session will provide actionable insights, hands-on exercises, and real-world examples to help small business owners navigate the digital landscape and optimize their marketing efforts. What Participants Will Learn: ✅ The key components of a digital marketing strategy and how to implement them ✅ How to identify and reach your ideal target audience ✅ The role of content, social media, SEO, and email marketing in customer engagement ✅ How to use AI tools to streamline marketing efforts and save time ✅ Practical steps to create a 30-day digital marketing plan for their business

Speaker(s): Orhan McMillan

Co-Sponsor(s): SLU, SBA, LED, St. Tammany Economic Development, St. Tammany Chamber of Commerce, Startup Northshore, Palette

Fee: No Cost