SEO for Managers and Small Business Owners (Virtual)

Tue 8:30 AM to 10:30 AM

Search Engine Optimization (SEO) is an essential tool to help businesses get found online. However, changing algorithms and complicated techniques can make it difficult for business owners to keep up and stay relevant in the all-important search engine results. Join us virtually for a 2-hour, hands-on workshop where we cover all of the basics, plus plenty of tips and tricks, that will empower you to make sustainable progress and smart marketing management decisions for your business’ SEO. You’ll learn all of the foundational concepts for SEO, plus walk out with an actionable plan for SEO success: -Keyword planning and research -On-site and off-site -SEO Step-by-step page optimization -Essential tools and resources used by the pros -Pay-per-click vs. SEO -Content marketing for SEO -SEO and user experience -Measuring results and adapting for success

Speaker(s): Elizabeth McDougal

Co-Sponsor(s): St. Tammany Corporation, SLU, SBA, LED

Fee: No Cost