Search Engine Optimization Simplified - Hammond

Nov
28
2018
Wed 8:00 AM to 9:30 AM
Topic: Marketing and Sales

Search Engine Optimization (SEO) is the process of making your website stand out to the search engines as an authority on a subject, service or product. Over the years, people learned how to work the system and do what has been termed “Black hat SEO." This led to poor quality websites ranking highly. In order to stay credible the search engines had to change their algorithms to improve the quality of search results, making SEO much more complicated (and important). In this workshop, we'll explore the recent changes in SEO and what your website needs to become or to remain competitive. We'll discuss: -Title tags and best practices -Meta descriptions and best practices -Landing pages -URLs and URL structure -Optimizing images -Keyword research -Google analytics -Internal links and backlinks -What not to do -Tools the professionals use -Pay Per Click (minimal discussion but we will touch on it) Because there are so many different types of websites, we won't discuss the specifics of how to implement it on your website. However, we may get a chance to touch on implementation for Wordpress and DotNetNuke. Either way, you'll leave with the knowledge on how to find more information about implementation.

Speaker(s): Brian Walker - 5 Stones Media

Co-Sponsor(s): Louisiana SBDC at Southeastern Louisiana University Northshore SCORE


Fee: No Cost

Phone: 985-549-3831

Location

LSBDC at Southeastern Louisiana University: Main Office
Southeast Louisiana Business Center
1514 Martens Drive Hammond, LA 70402-0001