Measuring Your Digital Marketing - Lacombe

Measuring Your Digital Marketing: How to use reports and analytics to evaluate your marketing campaigns Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it. You’ll learn: -How email open- and click-through reports can help you know: *Which of your products/services are hot, which are not, and how to test for best results *Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy *The calls to action/messaging that actually WORK *Best times, days and ways to get the response you want -How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds -How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want -How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!

Speaker(s): Kim Walker - 5 Stones Media

Co-Sponsor(s): Northshore SCORE Northshore Homebuilders Association

Fee: No Cost