Business Trends in Social Media - Covington

This pertinent and informative session will address the following topical areas: 1. Social Media Updates – The top social media sites are ever changing and improving based on new trends and customer needs. We will take a look at some of the top social media sites to explore the newest changes and features that will affect small business. 2. Maintaining a Healthy Reputation Online - It’s so important that you know what your customers are saying about you business on social media sites such as TripAdvisor, Yelp, Google, Facebook, etc. This session will share how to manage your online reputation and reviews, how to get powerful reviews and maintain that strong relationships. 3. Search Engine Optimization - Search Engine Optimization (SEO) is the process of making your website stand out to the search engines as an authority on a subject, service or product. Over the years people learned how to work the system and do what has been termed “black hat seo”. This led to poor quality websites ranking highly. In order to stay credible, the search engines had to change their algorithms to improve the quality of search results, making SEO much more complicated (and important). In this workshop we will explore the recent changes in SEO and what you need to do to your website to become or to remain competitive.

Speaker(s): 5 Stones Media

Co-Sponsor(s): City of Covington, Northshore SCORE, Covington Business Association

Seminar will be held in the Bogue Falaya Hall of the Greater Covington Center.

Fee: No Cost