Make Your Holiday Marketing Rock! - Covington

The holidays present an enormous opportunity for you to succeed with your own promotions during a time when your customers are primed and ready to buy. Attend this seminar to find out how to successfully engage your audience in the inbox and on social media so you can increase your sales this season. Topics to be covered will include: • Ways to make your promotion stand out in a crowded inbox • Creating an email campaign and editing a template • Tracking results and what to do with this information • Permission-based email marketing and becoming a trusted sender • Email list building • Increasing deliverability and open rates • How email and social media marketing work together to achieve goals • Branding your emails with your logo, colors and photos • Creating content that people want to receive and read ADDED BONUS! Small Business Saturday Tips! Small Business Saturday is a national event that is held the Saturday after Black Friday each year (November 28th). At this workshop we will share information specifically related to developing a campaign to help your business get the most out of Small Business Saturday. Topics will include social media marketing, email marketing, event marketing and more!

Speaker(s): Kim Walker - 5 Stones Media

Co-Sponsor(s): St. Tammany West Chamber of Commerce, St. Tammany Economic Development Foundation, Northshore SCORE

Fee: No Cost