AI for Small Business: Working with Instructions & Files

Jul
21
2026
Tue, Jul 21 3:00 PM to 4:00 PM
Topic: Marketing and Sales

One of the most confusing parts of using AI effectively is understanding where instructions live — and how they differ from the files you share. Some instructions belong at the top level, shaping how the AI responds every time you use it. Others live within a specific project, custom assistant, or tool you’ve set up for a particular type of work. The then are your files — your documents and data — that the AI can reference and build from.

This session gives you a clear, practical map of these layers: what belongs where, why it can feel inconsistent across different tools, and how to approach it without guessing. You'll leave with a stronger understanding of how instructions and files work together — a key step toward using AI more effectively and with less trial and error.

Speaker(s): Gerald Cullison, Daystar New Media

Co-Sponsor(s): LED, SBA, and SUSLA


Fee: No Cost

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