AI for Small Business: The 4Ds of Using AI Effectively

You don’t need to master every tool to use AI well – you need a simple strategy that works well across all of them. That’s the 4Ds: Delegate, Describe, Discern, and Diligence. This framework was developed by two university professors in partnership with Anthropic, the creator of Claude.

It gives you a clear way to decide what to hand to AI, how to instruct it, how to judge what comes back, and how to use it responsibly.

In this session, we will walk through each of the four with practical examples a small business owner will recognize. You’ll leave knowing how to get reliable results from any AI tool – and how to tell when an answer is good enough to trust.