Social Media 101 – Picking the Right Platforms

Social media isn’t one-size-fits-all. Louisiana small business owners need to know which platforms truly connect them with customers, and how to show up professionally to build trust and drive results.

In this hands-on workshop, we’ll demystify Facebook, Instagram, LinkedIn, TikTok, and more. You’ll learn how each platform works, what audiences use them, and how to choose the right mix for your brand and marketing goals.

We’ll also cover audience targeting and messaging strategies to help you speak your customers’ language and keep them engaged. Plus, get guidance on setting up professional social media profiles that inspire confidence in your business.

This session is designed to be actionable and approachable. You’ll leave with your own Platform Match Guide to help you evaluate where to focus your time and resources for the biggest impact.

In this session, you will:

✅ Understand the strengths of Facebook, Instagram, LinkedIn, TikTok, and more

✅ Learn how to choose the right social media platforms for your business goals

✅ Explore audience targeting and effective messaging strategies

✅ Get tips on creating professional profiles that build customer trust

✅ Walk away with a Platform Match Guide to plan your next steps

If you're ready to simplify your social media strategy and make it work for your Louisiana business, this session is for you.