Product Management: Understanding Your Product and Your Customers

This is a practical, hands-on training for small business owners on Product Management and Understanding Your Customers The deck walks participants through the core product management process — understanding customer needs, defining what to build, and delivering value Key topics include: - What product management really means for small operators (not just big tech) - Why it drives real ROI (revenue, retention, and competitive edge) - Using AI to quickly gather and analyze customer insights, reviews, and feedback - Building rich, usable customer personas in minutes with AI assistance - Mapping the full customer journey and spotting friction points with AI help - Prioritizing initiatives and creating simple 90-day roadmaps using AI - A ready-to-use 30-day action plan to start applying these concepts immediately

Speaker(s): Jacob Kiser

Co-Sponsor(s):

Fee: No Cost