Building an Online Store that Sells: A Practical Guide to E-Commerce Success
Whether you're launching your first online store or looking to grow an existing one, having the right e-commerce strategy can help you reach more customers and increase sales. This session will walk you through the key decisions every business owner needs to make, from selecting the right platform to attracting customers and managing costs.
What You'll Learn:
- How to determine if your products are a good fit for online sales
- Understanding pricing, shipping, taxes, and profit margins
- Comparing popular e-commerce platforms, including Shopify, WooCommerce, and Ecwid
- Creating a realistic marketing budget
- Finding and attracting your ideal customers online
- Using customer search behavior and buying signals to drive sales
Speaker(s): Ned Fasullo
Co-Sponsor(s): SBA, LED, LSU
Fee: No Cost

