Technology Startup - Customer Discovery & Business Model Creation: 4 Part Series (1)

Are you developing a new technology or software? Participate in an immersive, entrepreneurial training program that facilitates the transformation of ideas/inventions to impact. Learn how to perform customer discovery to ensure a proper product-market fit. We will ask you to get out of your comfort zone and talk to customers. We use the Business Model Canvas methodology to begin the creation of your business model.

⭐IMPORTANT: This virtual program is designed for entrepreneurs/startups with a technology idea or technology product in current development. You will be sent a short survey prior to the training cohort. We are not looking for you to disclose your secret technology to us.

Cameras on!

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*This registration will register you for the entire 4-part VIRTUAL workshop series.
Contact Jason Boudreaux (jboud55@lsu.edu) with any questions.

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TENTATIVE AGENDA

SESSION 1 - 2/5/2026

5:00 Program Introduction: Quick Intros; Expectations; Goals & Objectives

5:15 Lecture/Discussion: BMC and Customer Development

5:55 BREAK

6:00 Best Practices for Customer Discovery/Workshop:

How to get, conduct, and record customer interviews;

Pro tips; Address Concerns and Challenges

6:55 Wrap and End

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SESSION 2 - 2/12/2026

5:00 Opening remarks

5:10 Team Reports: (3 minutes presentation / 2 min Q& A)

5:55 Break Lecture: Introduction to Customer Segments

6:00 BREAK

6:00 Lecture: Value Proposition/ Customer - Segments Q&A/Highlights

6:30 Workshop

7:00 End

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SESSION 3 - 2/26/2026

5:00 Welcome Remarks

5:10 Team Reports

5:20 Lecture: Customer Ecosystems

5:45 BREAK

5:50 Workshop: Ecosystem Workshop

6:15 Revisit Customer Discovery

6:45 Wrap up: Q & A

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SESSION 4 - 3/5/2026

5:00 Welcome Remarks

5:10 Final Team Reports

6:00 Funding

6:50 Wrap up & END