Advanced SEO for Business Owners: Improve Rankings With a Smarter Content Strategy

SEO has changed and small business owners feel it. This session explains what has shifted with AI and how to update your SEO strategy without turning it into a full-time job. Designed for business owners who already understand SEO basics, this class focuses on refining your approach, improving rankings, and creating content that performs today.

You will learn how to read key performance reports, diagnose drops in search traffic, and identify what to fix first on your website. We will cover how to evaluate recommendations from an SEO agency, avoid wasted effort, and use ChatGPT to audit your site and streamline content updates. The session includes before and after examples, a practical scorecard, and a 90-day action plan you can put to work immediately.