Speak Their Language: Understanding Your Ideal Customers in Order to Create Effective Content

Sep
16
2025
Tue, Sep 16 9:00 AM to 10:30 AM
Online
Topic: Marketing and Sales

Join our 1.5-hour webinar to learn how Buyer Personas can transform your small business’s marketing. This session will show how to better understand your ideal customers in order to create website and social media content that resonates and converts. Discover a step-by-step process to build personas, apply them to content, and boost lead generation and new customers.

What You’ll Learn: What Buyer Personas are and why they’re critical for small businesses.

  • A simple, actionable process to create effective Buyer Personas.
  • How to use personas to craft compelling website and social media content.
  • Common mistakes to avoid and tips for ongoing persona refinement.

Value: This webinar empowers you to connect with your ideal customers, driving engagement and sales without a marketing team. By aligning content with customer needs, you’ll save time, reduce costs, and see measurable results in lead generation. Don’t miss this chance to elevate your business with targeted, impactful marketing!

Speaker(s): Troy Kiser, LSBDC Marketing Consultant

Co-Sponsor(s): SBA, LED, & LSU


Fee: No Cost

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