Customer Discovery & Business Model Creation: 4 Part Series

Do you want to develop a technology or software? Are you planning on applying for a Small Business Innovation Research Grant? Participate in an immersive, entrepreneurial training program that facilitates the transformation of ideas/inventions to impact. Learn how to perform customer discovery to ensure a proper product-market fit. We use the Business Model Canvas methodology to begin the creation of your business model.

• This registration will register you for the entire 4-part VIRTUAL workshop series.
  Contact Jason Boudreaux (jboud55@lsu.edu) with any questions.

SESSION 1 - 5/15/2025

5:00 Program Introduction: Quick Intros; Expectations; Goals & Objectives

5:15 Lecture/Discussion: BMC and Customer Development

5:55 BREAK

6:00 Best Practices for Customer Discovery/Workshop:

How to get, conduct, and record customer interviews;

Pro tips; Address Concerns and Challenges

6:55 Wrap and End

SESSION 2 - 5/22/2025

5:00 Opening remarks

5:10 Team Reports: (3 minutes presentation / 2 min Q& A)

5:55 Break Lecture: Introduction to Customer Segments

6:00 BREAK

6:00 Lecture: Value Proposition/ Customer - Segments Q&A/Highlights

6:30 Workshop

7:00 End

SESSION 3 - 5/29/2025

5:00 Welcome Remarks

5:10 Team Reports

5:20 Lecture: Customer Ecosystems

5:45 BREAK

5:50 Workshop: Ecosystem Workshop

6:15 Revisit Customer Discovery

6:45 Wrap up: Q & A

SESSION 4 - 6/5/2025

5:00 Welcome Remarks

5:10 Final Team Reports

6:00 IP/Funding

6:50 Wrap up & END