Pricing For Profit : How to Set Prices That Support Your Business

Pricing is one of the most important decisions a business owner makes, yet many entrepreneurs struggle to establish rates that fully support profitability and long-term sustainability. In this practical workshop, Business Consultant Clarke Woods will guide participants through the key principles of effective pricing strategy, helping business owners evaluate their current pricing practices and identify opportunities to strengthen margins and profitability.

Attendees will learn how to determine whether a cost-based or value-based pricing approach best fits their business, develop realistic margin targets, and navigate pricing adjustments with confidence. The session will also explore competitive pricing considerations and strategies for estimating and bidding on projects while maintaining healthy profit margins.

Whether you're a startup establishing prices for the first time or an existing business evaluating profitability, this workshop will provide practical tools and insights to help ensure your pricing supports your business goals and long-term success.