Market Research: Understand Your Customers, Strengthen Your Business

Starting or growing a business can feel overwhelming,

...especially when you’re not sure if your idea will truly connect with customers. That’s where market research comes in.

In this session, we’ll show you how to take the guesswork out of business decisions by learning simple, practical ways to understand your customers, competitors, and market trends. No jargon, no prior experience needed—just clear steps to help you build confidence in your idea.

You’ll walk away knowing how to:

• Find out who your customers are and what they want

• Spot gaps and opportunities in your market

• Understand the basics of competitors’ strengths and weaknesses

• Use free and low-cost tools to gather reliable information

• Apply your research to shape smarter business decisions

Market research isn’t just for big companies It’s for every business owner who wants to save time, reduce risk, and set their business up for success.