Beyond the click: Unleashing the Power of Digital Marketing

Join us to discover the Power of Digital Marketing! Topics to be discussed are the following: -Optimize online platforms for search engines: Understand the importance of search engine optimization (SEO) and gain hands-on experience using tools like Google Search Console and Google Analytics. Monitor and enhance search performance, extract meaningful insights, and optimize your online presence for improved business performance. -Develop and execute digital marketing plans: A step-by-step guide to building and implementing digital marketing plans. Operationalize your content strategy, social media utilization, advertising tactics, lead conversion, and nurturing, as well as tracking and monitoring performance.

Speaker(s): Rafael Romero, Instructor of Management & Marketing, LSUA College of Business Jennifer Wright , Instructor of Marketing, LSUA College of Business Evelyn Jones, LSBDC at LSUA Consultant

Co-Sponsor(s): LSU of Alexandria

Training is free, but Registration is needed. *Remember to go to Zoom after registration by clicking "Continue" to receive the Zoom Link to join the workshop.

Fee: No Cost