Business Legal Needs: Branding & Trademark Protection

Your business name, logo, slogan, products, and original ideas can become some of your most valuable business assets—but many business owners do not realize how vulnerable those assets can be without the right protections in place.

This session is designed to help Louisiana small business owners better understand the basics of intellectual property law and how trademarks can help protect the identity and reputation of their business. Whether you are launching a new brand, growing an established company, or expanding into new markets, understanding trademark protection can help you reduce risk and strengthen your business for long-term growth.

Participants will learn:

• The basics of Intellectual Property Law
• Understanding Trademarks (The Five W's of Trademark)
• Types of Trademark Protection
• How to Complete a Trademark Application

Designed for business owners without a legal background, this session breaks down complex legal concepts into clear, approachable guidance to help participants better protect their business, brand, and future growth opportunities.