Market Research: Understand Your Customers, Strengthen Your Business

This is an IN-PERSON class. Starting a business without market research is like navigating a new city without a map — It's costly, risky, and avoidable. This no-cost class, offered by your local Louisiana Small Business Development Center (LSBDC), gives new and existing small business owners the practical tools you need to make smart, data-driven decisions 1) before you invest, or 2) to help strengthen your business. Participants will learn about the value of market research, the different types of market research, how to apply research to your business, how to define your target customers, how to analyze the competition, and size up your market using free resources. The class also covers how to collect direct customer feedback through surveys and interviews, interpret industry reports, and spot market opportunities. Walk away with real data, a curated free-resource toolkit, and access to one-on-one follow-up advising through your SBDC.

Speaker(s): Tina Langlois, Center Director, LSBDC Greater New Orleans and River Region

Co-Sponsor(s): SBA LED Saint Charles Parish - Economic Development Xavier University of Louisiana

Fee: No Cost