Protecting Your Ideas: Intellectual Property (IP) in Business (online)

In today’s competitive marketplace, protecting your ideas, brands, and creative work is essential to sustaining growth and maintaining an edge. Intellectual Property (IP) is one of the most valuable assets any business can own, yet many entrepreneurs overlook how patents, trademarks, copyrights, and trade secrets can safeguard innovation and add tangible value to their company. This webinar will demystify Intellectual Property for small business owners, startups, and growing enterprises. Participants will learn the practical steps to identify their IP, understand the different types of protection available, and how they can use IP as a business strategy.

Speaker(s): Ms. Hope Shimabuku, Regional Director of the United States Patent and Trademark Office’s (USPTO) Southwest Regional Outreach Office Mr. Reynaldo Vasquez, Interim Assistant Regional Director, USPTO, Southwest Regional Outreach Office

Co-Sponsor(s): SBA LED Xavier University of Louisiana

Fee: No Cost