Customer Discovery 101: Essential Steps for a Great Product-Market Fit

This is a webinar. Understanding your customer is critical in offering a great product-market fit. You have to make sure that the services and/or products you offer solve your customer's needs and pain points. This webinar will go over the key elements of a Lean Canvas tool. The class will show you how to complete your Canvas. We will also cover the dos and don'ts of approaching your potential customers along with the best practices in customer discovery. Doing a good customer discovery helps you ensure that a) your services solve your customer's problem, b) you reach your customers with the right channels c) your value proposition focuses on your customer's benefits, and d) You use a revenue generation model that is suitable to your customers. Participants will receive an e-version of a Lean Canvas tool.

Speaker(s): Tina Langlois, SBDC at XULA

Co-Sponsor(s): SBA (Small Business Administration) LED (Louisiana Economic Development) Xavier University of Louisiana Division of Business Entrepreneurship Institute

You will received a Zoom registration link to approximately 1 hour before the seminar. Please pay attention to your email. Thank you!

Fee: No Cost