Online Marketing Strategy and Strategic Relationship Building

The overall goal of this session is helping participants maximize use of the right online channels so they can be found by their targeted buyers. Topics will include an overview of how to choose the social media channels that are right for you, website attraction and conversion best practices, basic SEO and free/affordable resources for DIY, & assessing one’s overall online presence. Participants will also learn how to inventory all their existing networks – especially those they are currently overlooking. They will learn the various roles their network plays and how to begin to better nurture those existing relationships. They will also be able to identify the key people who need to be added to their network and given strategies for how to begin to cultivate those relationships.

Speaker(s): Myra Corrello, PhD, LSBDC Small Business Consultant

Co-Sponsor(s): LED Small and Emerging Business Development Program Hispanic Chamber of Commerce of Louisiana Xavier University of Louisiana SBDC Greater New Orleans and River Region

After registration, please continue to Zoom as directed to get your login credentials. This event is targeted for SEBD certified firms in the State of Louisiana. If you are not registered you can view information on the program and the free and easy registration process here: https://www.opportunitylouisiana.gov/small-business/special-programs-for-small-business/small-and-emerging-business-development-program

Fee: No Cost