Nail Your Niche to Master Your Marketing and Selling

The session helps participants through the essential process of clearly identifying their most attractive and profitable customers and business opportunities. It also covers how to begin to identify ways to best attract those targeted market segments. This is the foundational session that all marketing activities are built upon. This session covers various aspects of consumer psychology and how buyers buy – including the sales funnel, buying decisions, buyer behavior, effects of various pricing strategies, and other influences including branding.

Speaker(s): Myra Corrello, PhD, LSBDC Small Business Consultant

Co-Sponsor(s): LED Small and Emerging Business Development Program Hispanic Chamber of Commerce of Louisiana Xavier University of Louisiana SBDC Greater New Orleans and River Region

After registration, please continue to Zoom as directed to get your login credentials. This event is targeted for SEBD certified firms in the State of Louisiana. If you are not registered you can view information on the program and the free and easy registration process here: https://www.opportunitylouisiana.gov/small-business/special-programs-for-small-business/small-and-emerging-business-development-program

Fee: No Cost