Your brand is your key to being recognized in a sea of competitors. How you present yourself via digital media is a crucial part of your business’ marketing strategy. As more and more people gravitate towards the Internet to do business, it is important to stake your claim in this new territory and get your brand out there. “Internet Brand Basics” takes a look at how you can use your Website Content, Social Media, Search Engine Optimization and various other tools to market your brand online. This class will give you an overview of how the Internet can increase sales through recognition of your brand as a provider of products or solutions. We will cover why content is important, how social media can generate sales, what search optimization is and how you can bring your business online with little or no cost, aside from your time. "Internet Brand Basics" is the starting point for growing your business’ presence in a growing digital world.
Speaker(s): Erik Waters, Business Consultant
Co-Sponsor(s): Xavier University Division of Business
Fee: No Cost