The Social & Digital Media Connection: Effective Customer Engagement - Pt 2

Mar
28
2017
Tue 4:30 PM to 7:30 PM

The social media landscape constantly changes. Learn how to use various platforms as an integral tool to effectively connect your business to your target audiences via storytelling and effective advertising methods. The world of digital marketing efforts (SEO, email marketing, Google Adwords, review platforms), can be overwhelming, and learning how they work in unison takes time. The good news is that these tools allow us to analyze and understand our marketing campaigns – what’s working and what isn’t – in real time. The digital media session will provide an interactive tutorial session, including examples and success stories, on the various tools and technologies and available – along with how to market based on the unique target audience and in-house capacity. This session on digital marketing will guide the brand’s strategy in effectively utilizing online resources to drive consistent and coordinated messaging. In a time where consumers seek brands that they trust, participants will learn how to use ROI tools that extract value and drive results. o A step-by- step guide to Facebook Business Manager and Ad Manager, o Developing a budget for social media advertising, o Using Instagram to visualize your brand’s message, o Best practices for monitoring and tracking analytics on Facebook and Instagram to adjust strategy as needed, o Email Marketing 101: How to’s, do’s and don’ts, and the tools to help you use this still relevant tactic to drive results, o An overview of tools like Google Adwords and Google Analytics, along with how they overlap with your team’s social media efforts, o and much more!

Speaker(s): Gambel Communications

Co-Sponsor(s): Louisiana Department of Economic Development,

This is part 2 of a 2 part series. You must register for the event on 3/21/2017 as well. Pre-registration and SEBD (Small & Emerging Business Development) Certification required. Visit: LEDsmallbiz.com for certification information (it's quick and easy!). SEBD co-pay is $25 and includes both sessions. Seating is limited! Please email waucoin@lsbdc.org or call 504-982- 6190


Fee: No Cost

Location

River Parishes Community College - Reserve
St. John Parish Business Training Center
181 Regala Park Road Reserve, Louisiana 70084