Social Media and Digital Marketing: Session 2

The digital landscape holds massive opportunity for promotion, branding, and connecting with new and existing customers for small businesses that is easy and relatively inexpensive to implement. This seminar will provide business owners with an overview and hands-on demonstration of the various elements required to stand out and be "searchable" on the internet through the use of tools like social media and SEO! The below topics will be covered in day 2 of this two-day, 6 hours total course: Day 2 Topics: Social Media for Business: Identify and discuss key functions and demographics for main social media platforms, and set goals for each platform. Facebook - In depth look at Facebook for business including sponsored posts, ad manager, and content tips. We will supply blog links with guidelines for image sizing, Facebook tools, etc. Instagram - In depth look at Instagram for business including useful apps to create content, hashtag guide, and tips on how to grow followers. Overview of user demographics and best practices for Twitter, Pinterest, Snapchat, and Reddit Email Marketing: Bring it all together and stay top of mind with email marketing Software (MailChimp, Constant Contact) Analytics & ROI Best Practices

Speaker(s): Wendy Dolan, Owner, Get Online NOLA

Co-Sponsor(s): Louisiana Department of Economic Development Small and Emerging Business Development

This is part two of the course, please see part 1 to register for both sessions. SEBD Certification is required. Visit ledsmallbiz.com for information and to get certified today!

Fee: No Cost