Google Training for Small Business: Adwords and Analytics

Tract 3: Businesses that complete all requirements of Tract 1 and Tract 2 and/or have a working knowledge of previous Tract concepts should move onto Tract 3. Skillset: Business owners will be able to understand how web searches for their products should inform their advertising campaigns and how to setup and use website metrics for improving visitors' webpage experience. They will be able to start a campaign, learn from it, and adjust for future campaigns. Tools: Google AdWords Google Analytics

Speaker(s): Google experts from the Community Leaders Program

Co-Sponsor(s): Google Community Leaders Program

Fee: No Cost