Marketing Basics

Effective marketing starts with a clear strategy—not just posting on social media. In this session, you'll learn the foundational elements every small business needs to market with confidence and purpose. We'll cover how to define your brand, identify your ideal customer, clarify what makes your business different, and create messaging that connects with the people you want to reach.

You'll also learn how customers move from discovering your business to becoming loyal customers, how to create content that supports your goals, and why email marketing remains one of the most effective tools for building lasting customer relationships. Whether you're launching a new business or looking to strengthen your current marketing efforts, you'll leave with a practical framework you can begin using right away.

Participants will learn how to:

• Define a clear brand message and positioning
• Identify and better understand their target audience
• Build a simple marketing funnel that turns interest into customers
• Develop a content strategy that supports business goals
• Use email marketing and calls-to-action to strengthen customer relationships and encourage action