Small Business Advertising: Is It Worth It?

Before you spend money on ads, do you know if they're actually right for your business?

Before you spend a dollar on Facebook or Google ads, spend one hour learning what nobody selling ads will tell you. This session is a decision framework, not a sales pitch: what paid ads can and can't do for a small business, the questions to ask before hiring an agency, and how to recognize when your money is better spent on the free channels covered in this series. We'll explain Google's introductory ad credit offer, including what "spend $500, get $500" really requires, so you're never surprised by your card statement. You'll also get a simple readiness checklist to know when, and whether, ads make sense for you. You'll leave able to make a confident yes-or-no decision and protect yourself from an expensive mistake.