Website Essentials - Building a Home that Converts

Your website is more than an online brochure—it’s your business’s digital home. In this practical session designed for Louisiana small business owners, you'll learn how to turn visitors into customers with a website that truly works for you.

We’ll break down the must-have elements of a high-performing website and explore content strategy basics to help you tell your story in a way that resonates. Understand the principles of user experience (UX) so your site is easy—and irresistible—to use.

You’ll also get an introduction to SEO 101 so customers can actually find you on Google, plus tips for popular platforms like Wix, Squarespace, and WordPress that make building or updating your site achievable.

This is not just theory. You'll leave with a Website Audit Checklist to help you evaluate your current site and plan for improvements that drive results.

In this session, you will:

✅ Discover the essential features every business website needs

✅ Learn content strategy basics to communicate your value clearly

✅ Understand user experience principles that keep customers engaged

✅ Get SEO fundamentals to improve your visibility on Google

✅ Explore popular website platforms to find the right fit

✅ Walk away with your own Website Audit Checklist to guide next steps

If you’re ready to strengthen your online presence and turn your website into a powerful sales tool, this session is for you.