Marketing Tech for Small Businesses: Tools to Turbocharge Your Growth (3 Session Workshop Series)

Oct
29
2024
Tue, Oct 29 2:00 PM to 5:00 PM
Online
Facilitated by LSBDC at Southern University Shreveport: Main Office
Topic: Marketing and Sales

This workshop series will start on Tuesday, October 29th, from 2:00 p.m. to 5:00 p.m.; continue on Wednesday, October 30th, from 2:00 p.m. to 5:00 p.m.; and finish on Thursday, October 31st, from 2:00 p.m. to 5:00 p.m.

In today's fast-paced digital world, small businesses must leverage technology to stay competitive and achieve growth. This is a virtual, comprehensive workshop series designed to equip entrepreneurs, startups, and small business owners with the essential marketing technologies and strategies to enhance their marketing efforts and drive business success.

Course Highlights:

  1. Websites and Content Management Systems (CMS) - Learn to leverage the power of your website. Understand the importance of a robust CMS in effortlessly maintaining and updating your site.

  2. Search Engine Optimization (SEO) Tools - Discover how to improve your website's visibility with SEO tools and gain insights into keyword research, on-page SEO, and competitive analysis.

  3. Social Media Management and Automation - Master social media scheduling and management with tools to generate social media content from long-form material.

  4. Email Marketing Solutions - Develop effective email marketing campaigns while using these tools to enhance engagement and conversion rates.

  5. Customer Relationship Management (CRM) Systems - Explore the functionalities of various tools for predictive analytics and deeper customer insights to improve relationship management.

  6. Analytics and Tracking - Utilize technology to track website traffic and user behavior. Discover how AI tools can turn analytics data into actionable insights.

  7. Content Creation and Management - Create and manage compelling content, enhance your writing, and plan your content strategy. Utilize AI tools to generate blog posts and social media content.

  8. AI-Driven Market Research and Insights - Gain valuable consumer insights using AI-powered tools to assist with your business and marketing efforts

Speaker(s): Jaci Russo, P.C.M., is the co-founder and CEO of brandRUSSO, a strategic branding agency located in Lafayette, Louisiana. As a Brand Strategist, Jaci has more than 25 years of experience working with clients across multiple categories and disciplines.

Co-Sponsor(s): SBA, LED, and Southern University Shreveport

*This virtual workshop series is offered at no cost.*


Fee: No Cost