Creating A Marketing Strategy

This event has been canceled

Great marketing can really jump start your business and get you the customers you need. But to be really successful, you need a plan and a strategy. In this session you’ll learn about the components of a good marketing strategy including; • How to create a profile of your customers • Marketing research you can do for free • How to create a budget and calculate a return on investment of your marketing dollars • A comparison of marketing approaches using print, online, radio and television • Why your website is the most important marketing tool you have • How to make your company easier to find online The session will include real-life examples that you can use in your own marketing efforts.

Speaker(s): Charles Gaiennie, W.L. Gaienne Company Charles Gaiennie is the owner and founder of The W.L. Gaiennie Company, a full service marketing, advertising and public relations agency located in Houma. A marketing pro for more than 25 years, Charles brings the practical experience companies need to get their message delivered with impact. He and his team provide comprehensive service including; web design, email marketing, social media marketing, advertising, public relations and marketing strategies. More information is available online at www.wlgaiennie.com or by calling 985-262-4634.

Co-Sponsor(s): Terrebonne Parish Library, Constant Contact, W.L. Gaienne Company

Suitable for all experience levels. You do not need to bring a laptop, but are welcome to do so.

Fee: No Cost