Google Marketing Strategies

Are you looking for marketing tips from a Google Expert? Join us and Opportunity Machine as Demming Bass trains small business owners like you on how to reach your customers, fine tune your website and measure your reach using Google tools. Get three Google courses in one afternoon! See below for the course descriptions. Reach Customers Online with Google Learn how customers find your business online and how to promote your online presence using a free business listing, search engine optimization (SEO) techniques, and online advertising. We’ll introduce some tools that can help, including Google Analytics and Google Trends. In this workshop we’ll discuss best practices for: • Creating a free Google My Business listing • Improving your website’s visibility in Google’s organic search results, on all devices • Advertising your business on Google Make Your Website Work for You If you’re launching a new business website (or sprucing up an existing site), this workshop is for you. Learn how to create a search-friendly website that’s useful for customers and supports your business goals. In this workshop we’ll offer tips for: • Building a goal-oriented website • Creating useful content for your audience • Ensuring your site is useful for visitors, on any and every device • Increasing visibility with search engine optimization (SEO) Tips for Measuring Online Success You invest time, effort, and resources into being online, but do you know how much it’s worth to your bottom line? This workshop introduces ways to track and measure progress, so you can find out. In this workshop we’ll discuss best practices for: • Measuring the success of your website • Evaluating actions on your Google My Business listing • Optimizing your online ad campaigns

Speaker(s): Demming Bass, Google Trainer

Co-Sponsor(s): Opportunity Machine

Fee: No Cost