Digital Marketing: The Foundation (On-line)

Digital marketing is the use of numerous digital tactics and channels to connect with customers where they spend much of their time…online. There's a spectrum of tactics that fall under the umbrella of "digital marketing." In this session, the topics that will be covered include” - Inbound Marketing - Digital Marketing Fundamentals - Website - Standard Websites - Dynamic Websites - E-commerce Websites - Social Media - Email Marketing - Driving Traffic - Search Engine Optimization - Content • Traditional Marketing Tools - Driving Holiday sales This is the first of 3 sessions on Digital Marketing. Enroll in 1, 2 or all 3 sessions. Session 2: Digital Marketing: The Process. Session 3: Digital Marketing: The Strategy and The Analytics

Speaker(s): Orhan Mc Millan – Founder & Managing Partner A proud native of Baton Rouge, Orhan Mc Millan, has been in the web development and graphic design industry for over 25 years. He is the founder and managing partner of dezinsINTERACTIVE, a creative interactive branding, web development and marketing firm that was started in 2001. He and his team provide graphic, web, and strategic marketing services to businesses, associations, and nonprofits of all shapes and sizes. Orhan is also a very active member in his community, serving as both a participant and advocate for groups who support the understanding that by bringing equal access to all citizens, we uplift and grow our community as a whole.

Fee: No Cost