Social Media and Digital Marketing - Session 1

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Everyone is online; shopping, communicating, researching and being entertained. The old "if I post it, they will come" is no longer a solid marketing strategy to compete in the new "information forward" digital world. This series will explore how to be digitally competitive and creative in your online digital marketing to reach new customers and old with your brand's message.

Session 1 - Intro to Branding & Marketing Strategy • Overview of "what is a brand?" • Define the key elements of a brand including: logo, tagline, brand statement, and customer personas. • How to create an online marketing strategy

Session 2 - Social Media and Email Marketing for Your Business • Identify and discuss key functions and demographics for main social media platforms, and how to set goals for each platform. • Review of social media posting and tracking tools • Introduction to Email Marketing Best Practices

Session 3 - Optimization and Searchability • Google Search, Google My Business, Google Maps • Keywords and competitor analysis: Research and identify industry keywords using online tools • Reputation Management: Discuss online resources and tips for reputation management of your business

Session 4 - A Deeper Dive into Key Social Media Channels • Facebook - In depth look at Facebook for business including boosting Posts and content tips. guidelines for image sizing, and composition and content • Instagram - In depth look at Instagram for business including useful apps to create content, hashtag guide, and tips on how to grow followers based on target audience. • Best practices for Twitter, Pinterest, Snapchat